Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
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Machine Learning
A type of artificial intelligence that enables systems to learn from data and improve over time without being explicitly programmed.
Design Tradeoffs
The compromises made between different design options, balancing various factors like usability, aesthetics, and functionality.
ARIA Attributes
Specific attributes used to enhance the accessibility of web content and applications by providing additional information to assistive technologies.
Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
Gaze Cueing
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
Predictive Analytics
The use of statistical techniques and algorithms to analyze historical data and make predictions about future outcomes.
Nagging
A dark pattern where repetitive notifications or prompts are used to wear down user resistance.
Color Accessibility
Ensuring that color choices in design are inclusive and usable by people with color vision deficiencies.