Lead Conversion Rate
The percentage of leads that convert into customers.
806 topics found for
“experiments”
Connectedness
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.
Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
Layer Cake Pattern
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
Recognition Over Recall
A design principle that suggests interfaces should minimize the need for users to recall information from memory, instead providing cues to aid recognition.
Conjunction Fallacy
A logical fallacy where people assume that specific conditions are more probable than a single general one.
Fogg Behavior Model
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Signifier
A visual or auditory cue that indicates how to interact with an element in the user interface.