Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
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Data-Driven Design
An approach to design that relies on data and analytics to inform decisions and measure success.
ARIA Properties
ARIA attributes that define additional characteristics of elements, such as roles and relationships.
IVR
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers, gathers information, and routes calls to the appropriate recipient.
Rich Media
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
Canonical URL
The preferred version of a web page that search engines should index, used to avoid duplicate content issues and improve SEO.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.