Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.
9 topics found for
“experiments”
Queuing Theory
The mathematical study of waiting lines or queues.
Five Hat Racks
A method for organizing information based on five categories: category, time, location, alphabet, and continuum.
Competitor Analysis
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Active Choice
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
UAT
User Acceptance Testing (UAT) is the final phase of the software testing process where actual users test the software to ensure it meets their requirements.