Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.
806 topics found for
“experiments”
Price Comparison Prevention
A dark pattern where practices are used to make it hard for users to compare prices with other options.
Active Choice
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
GIGO
Garbage In-Garbage Out (GIGO) is a principle stating that the quality of output is determined by the quality of the input, especially in computing and data processing.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Turing Test
A test proposed by Alan Turing to determine if a machine's behavior is indistinguishable from that of a human.
Serial Position Effect
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.