AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
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Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Destructive Action
An action in a user interface that, once performed, cannot be undone and typically involves deleting or removing content.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
Serial Position Effect
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Ontology vs. Taxonomy
Ontology is a comprehensive model that includes entities, their attributes, and the complex relationships between them, while taxonomy is a hierarchical classification system that organizes entities into parent-child relationships.