Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
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Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Product Optimization
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Nagging
A dark pattern where repetitive notifications or prompts are used to wear down user resistance.