Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
The principle stating that there is a limit to the amount of complexity that users can handle, and if designers don't manage complexity, users will.
A set of rules and standards that define how a brand should be represented across all media and platforms.
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Numeronym for the word "Communications" (C + 12 letters + S).
A decision-making tool that helps prioritize tasks or projects based on specific criteria, such as impact and effort.
An approach to design that aligns design activities with strategic business goals, ensuring that design contributes to overall organizational success.
The practice of dividing a customer base into distinct groups based on common characteristics.