Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
An iterative design process that uses algorithms and computational tools to generate a wide range of design solutions based on defined constraints and goals.
The rate at which employees leave a company and are replaced by new hires, often used as a measure of organizational health and stability.
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
The study of mental processes such as perception, memory, reasoning, and problem-solving.
A dark pattern where a process is made more difficult than it needs to be to discourage certain behavior.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.