Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
1149 topics found for
“feature development”
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Bypassing Pattern
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
Generative AI
A type of artificial intelligence capable of generating new content, such as text, images, and music, by learning from existing data.
Visual Fluency
The ease with which visual information can be processed and understood by the viewer.
Observer Bias
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
Story Points
A unit of measure used in Agile project management to estimate the relative effort required to complete a user story or task.
Miller’s Law
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.