Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
A type of artificial intelligence that enables systems to learn from data and improve over time without being explicitly programmed.
The study and application of ethical considerations in the development, implementation, and use of technology.
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
The stages a product goes through from introduction to growth, maturity, and decline, influencing marketing and development strategies.
Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Goals are a framework for setting and achieving clear objectives.
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.