Fogg Behavior Model
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
1149 topics found for
“feature development”
Retrospective
A meeting held at the end of a project or development cycle, also known as a "post-mortem," to review what went well, what didn't, and how processes can be improved in the future.
NIH
Not Invented Here (NIH) syndrome refers to the aversion to using or buying products, research, or knowledge developed outside an organization.
Matched Pairs Design
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Critical Thinking
The objective analysis and evaluation of an issue in order to form a judgment.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.