Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse (SCAMPER) is a creative thinking technique that encourages innovation in a product or process.
A design pattern that combines human and machine intelligence to enhance decision-making and problem-solving.
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
The initial interaction a customer has with a brand.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
Also known as Expert Review, a method where experts assess a product or system against established criteria to identify usability issues and areas for improvement.
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.