Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
A team focused on designing and improving the user experience across products and services.
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
User consent settings for allowing or denying the storage of cookies on their device.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
An approach to design that explores and creates provocative scenarios of future possibilities to stimulate discussion and critical thinking about the direction of design and society.
A practice by Google where the mobile version of a website becomes the starting point for what Google includes in its index and the baseline for determining rankings.
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
A cognitive bias where individuals believe that past random events affect the probabilities of future random events.