Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
A system of design variables used to maintain consistency in a design system, such as colors, fonts, and spacing.
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
The practice of creating products and environments that engage multiple senses, enhancing user experience and emotional connection.
Software as a Service (SaaS) is a software distribution model where applications are hosted by a service provider and accessed over the Internet.
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.