Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
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“feature enhancement”
Principle of Growth
The Principle of Growth is an information architecture guideline that plans for the future expansion and evolution of a system.
POUR
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.