Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
143 topics found for
“field research”
Narrative Theory
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
Divergent Thinking
A cognitive process used to generate creative ideas by exploring many possible solutions, often contrasted with convergent thinking.
Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
Design Thinking
A user-centered approach to problem-solving that involves empathy, ideation, prototyping, and testing.
Design Theory
The study of the principles and practices that inform and guide the design process.
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Architectural Theory
The study of architectural concepts, including the principles and methodologies used in the design and construction of buildings and structures.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.