Behavioral Product Design
Designing products that leverage behavioral science to influence user behavior in positive ways.
143 topics found for
“field research”
Serial Position Effect
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
Narrative Theory
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
Divergent Thinking
A cognitive process used to generate creative ideas by exploring many possible solutions, often contrasted with convergent thinking.
Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
Design Thinking
A user-centered approach to problem-solving that involves empathy, ideation, prototyping, and testing.
Design Theory
The study of the principles and practices that inform and guide the design process.
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.