Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
The study of how humans interact with systems and products, focusing on improving usability and performance.
A principle in lean management aimed at reducing non-value-added activities to improve efficiency.
A usability testing approach where designers assume that users are easily confused and distracted, focusing on simplicity and clarity in design.
The design of interactive digital products, environments, systems, and services.
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
A cross-functional team focused on solving customer problems and achieving business outcomes, with a strong emphasis on discovery, experimentation, and continuous improvement.