NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
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Lead Conversion Rate
The percentage of leads that convert into customers.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
UX
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
Layer Cake Pattern
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
HEART Framework
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.
Instrumental Value
The worth of something based on its ability to help achieve a desired end or goal.
Experience Team
A team focused on designing and improving the user experience across products and services.
Digital Wellness
The pursuit of a healthy relationship with technology, balancing its use to enhance well-being without causing harm.