Disguised Ads
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them.
682 topics found for
“focus”
Interaction Cost
The effort required for users to complete a task or interaction within a system.
Obfuscated Options
A dark pattern where options to opt out or cancel services are deliberately hidden or made difficult to find.
External Consistency
The degree to which a product's elements are consistent with external standards or other products.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Hierarchy of User Needs
A framework inspired by Maslow's Hierarchy of Needs, applied to user experience design, prioritizing basic functionality and reliability before enhancing usability and delight.
Continuous Improvement
An ongoing effort to improve products, services, or processes over time through incremental and breakthrough improvements.
Lead Conversion
The process of turning a lead into a customer.
Clickability
The perceived affordance of an element to be clickable, indicating that it can be interacted with.