Service Design
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.
The process of exceeding customer expectations to create a positive emotional reaction.
The study of narrative and narrative structure and the ways that these affect our perception.
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps.
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
A dark pattern where repetitive notifications or prompts are used to wear down user resistance.
The practice of developing artificial intelligence systems that are fair, transparent, and respect user privacy and rights.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.