Forced Continuity
A dark pattern where a free trial ends and the user is automatically charged without warning.
A dark pattern where a free trial ends and the user is automatically charged without warning.
An Agile project management framework that uses iterative cycles, called sprints, to deliver incremental improvements and adapt to changing requirements.
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
A simple sorting algorithm that repeatedly steps through the list, compares adjacent elements, and swaps them if they are in the wrong order.
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
A skill set that combines deep knowledge in a single area (the vertical stroke) with a broad understanding across multiple disciplines (the horizontal stroke).
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.