Autoenrollment
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
A dark pattern where the user is required to do something in order to access certain functionality or information.
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
The arrangement of visual elements in a way that signifies their importance, guiding users' attention to the most critical parts of a design.
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
A design technique that involves showing only essential information initially, revealing additional details as needed to prevent information overload.
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.