CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
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BSC
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
c11y
Numeronym for the word "Compatibility" (C + 11 letters + Y), ensuring that systems, devices, or applications can operate together without conflict or need for modification.
Declarative Memory
A type of long-term memory involving information that can be consciously recalled, such as facts and events.
Program Manager
A professional responsible for overseeing and coordinating multiple related projects to ensure they align with organizational goals and deliver strategic value.
Top-Down Product Strategy
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
Visual Fluency
The ease with which visual information can be processed and understood by the viewer.
IBP
Integrated Business Planning (IBP) is a process that aligns strategic, operational, and financial planning to optimize business performance.