Working Backwards
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
The tendency for people to pay more attention to items placed in the center of a visual field.
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
A cognitive process where ideas are brought together to find a single, best solution to a problem.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
A specific group of people identified as the intended recipient of an advertisement or message.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
Elements in a design that draw the viewer's attention and create a visual hierarchy.