Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
The commitment a brand makes to its customers about the quality and experience they can expect.
A unique capability that sets an organization apart from its competitors, providing a competitive advantage.
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
The setting where software and systems are actually put into operation for their intended use.
The process of investigating and experimenting with new technologies to understand their potential applications and benefits.
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience.
Data points that represent an individual's, team's, or company's performance in the sales process.
A dark pattern where a process is made more difficult than it needs to be to discourage certain behavior.
The evaluation of products based on their ability to influence and shape user behavior.