Prägnanz
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
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“focus”
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
Signifier
A visual or auditory cue that indicates how to interact with an element in the user interface.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Extension Neglect
A cognitive bias where people ignore the relevance of sample size in making judgments, often leading to erroneous conclusions.
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Product Strategist
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
ARIA Attributes
Specific attributes used to enhance the accessibility of web content and applications by providing additional information to assistive technologies.