Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
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Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Anchoring
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
Risk Management
The process of identifying, assessing, and mitigating potential threats that could impact the success of a digital product, including usability issues, technical failures, and user data security.
Continuous Discovery
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
User Testing
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
Behavioral Design
The application of behavioral science principles to design products that influence user behavior in a desired way.
Shared Information Bias
A cognitive bias where group members tend to discuss information that everyone already knows rather than sharing unique information, leading to less effective decision-making.
Product Sense
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.