RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
682 topics found for
“focus”
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Microcopy
Small bits of text in user interfaces, such as instructions, labels, and error messages, that help guide users through interactions.
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
Service Transformation
The process of fundamentally changing how a service is delivered to improve efficiency, user satisfaction, and overall effectiveness.
Native App Design
The practice of designing applications specifically for a particular operating system or platform, leveraging its unique features and capabilities.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.