Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
682 topics found for
“focus”
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
Hallway Testing
An informal usability testing method where random passersby are asked to try out a product or feature and provide feedback.
Retention Rate
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Exit Modal
A pop-up dialog that appears when a user attempts to leave a page or application, which can be used to prevent loss of progress or data, or to confirm user intent.