BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
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Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
Kano Model
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.
CSAT
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
Agile Values
The core values outlined in the Agile Manifesto, including individuals and interactions, working software, customer collaboration, and responding to change.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Logistic Regression
A statistical method used to predict a binary outcome based on prior observations, modeling the probability of an event as a function of independent variables.
Design Literacy
The understanding and proficiency in the principles, practices, and processes of design.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.