Backstage
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
A Japanese term meaning "continuous improvement," focusing on small, incremental changes to enhance processes and products.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
A testing method where the internal structure of the system is not known to the tester, focusing solely on input and output.
A visual tool that maps out opportunities and the corresponding solutions, helping teams identify and prioritize where to focus their efforts.
A cross-functional team that is given the autonomy, resources, and authority to make decisions and take ownership of the product's success, focusing on solving user problems and achieving business outcomes.
Business-to-Business (B2B), a business model where products or services are sold from one business to another.