Subadditivity Effect
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
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“focus management”
Modality Effect
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Connectedness
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
Normal Data Distribution
A symmetrical, bell-shaped distribution of data where most observations cluster around the mean.
Information Architecture
The structural design of information environments, organizing and labeling content to support usability and findability.
Representativeness
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.