Aesthetic-Usability Effect
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
The study of how digital media and technologies influence the way we communicate and persuade.
A collection of reusable UI components that can be used to build applications.
An established company or market leader that holds a significant market share and has a strong presence in the industry.
Small rewards or incentives given to users to encourage specific behaviors or actions.
The process by which search engines systematically browse the internet to index and retrieve information from websites.
The path or sequence of actions users follow based on information scent to find their desired information.
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.