Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
The tendency to cling to one's beliefs even in the face of contradictory evidence.
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
A professional responsible for overseeing and coordinating multiple related projects to ensure they align with organizational goals and deliver strategic value.
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
A methodology that focuses on minimizing waste and maximizing value in business processes.
The process of overseeing and coordinating the development, testing, and deployment of software releases to ensure they are delivered efficiently and effectively.
The process of identifying, assessing, and mitigating potential threats that could impact the success of a digital product, including usability issues, technical failures, and user data security.