Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
A psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to atypical behavior.
Integrated Development Environment (IDE) is a software suite that combines tools like code editors, debuggers, and compilers.
A cross-functional team focused on solving customer problems and achieving business outcomes, with a strong emphasis on discovery, experimentation, and continuous improvement.
A phenomenon where the probability of recalling an item from a list depends on the length of the list.
Capability Maturity Model (CMM) is a framework for improving and optimizing processes within an organization.
A technique used to prioritize product features based on the potential impact on customer satisfaction and business goals.
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability.
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.