Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
A technique that visualizes the process users go through to achieve a goal with a product or service.
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
A brief overview of the main points or sections of a document or web page.
An action in a user interface that, once performed, cannot be undone and typically involves deleting or removing content.
The extent to which a brand is seen or experienced by potential customers through various media channels.
A design approach that divides a system into smaller parts or modules that can be independently created, modified, replaced, or exchanged.