Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
The area within a market where unmet needs or problems present potential for new products or services.
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.
The excessive addition of features in a product, often leading to complexity and reduced usability.
The process of fundamentally changing how a service is delivered to improve efficiency, user satisfaction, and overall effectiveness.
The evaluation of products based on their ability to influence and shape user behavior.