Branded House
A brand architecture strategy where all products share a common brand name and identity.
A brand architecture strategy where all products share a common brand name and identity.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Operations and processes that occur on a server rather than on the user's computer.
The process of making predictions about future trends based on current and historical data.
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.