Mindshare
The level of awareness or popularity a product or brand has among consumers.
The level of awareness or popularity a product or brand has among consumers.
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
A framework inspired by Maslow's Hierarchy of Needs, applied to user experience design, prioritizing basic functionality and reliability before enhancing usability and delight.
A visual tool for organizing information, typically starting with a central concept and branching out to related ideas and details.
A cognitive bias where individuals overestimate the likelihood of extreme events regressing to the mean.
The study of narrative and narrative structure and the ways that these affect our perception.
An action in a user interface that, once performed, cannot be undone and typically involves deleting or removing content.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.