Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
A set of rules and standards that define how a brand should be represented across all media and platforms.
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
Numeronym for the word "Communications" (C + 12 letters + S).
A testing phase where a product is released to a limited audience outside the development team to identify issues and gather feedback before the final release.
A series of numbers where each number is the sum of the two preceding ones, creating a pattern found in nature and various fields.
The difference between a brand's desired perception and the actual perception held by consumers.
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.