Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
The percentage of users who take a specific action that signifies they are engaging with a product or service.
A strategic framework used to analyze the external macro-environmental factors affecting an organization: Political, Economic, Social, Technological, Environmental, and Legal.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.
ARIA attributes that notify assistive technologies about updates to parts of the web page that can change dynamically.
The context and set of conditions surrounding a problem that needs to be solved.
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.