Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
The ability of consumers to remember a brand when prompted by a product category.
A theory that emphasizes the role of emotions in risk perception and decision-making, where feelings about risk often diverge from cognitive assessments.
A psychological phenomenon where the desire for harmony and conformity in a group results in irrational or dysfunctional decision-making.
A cognitive bias where individuals' expectations influence their perceptions and judgments.
Interference in the communication process caused by ambiguity in the meaning of words and phrases, leading to misunderstandings.
The principles and guidelines that govern the moral and ethical aspects of design, ensuring that designs are socially responsible and beneficial.
A decentralized digital ledger that records transactions across many computers in a way that ensures the security and transparency of data.
The study of mental processes such as perception, memory, reasoning, and problem-solving.