Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
The commitment a brand makes to its customers about the quality and experience they can expect.
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one.
A pop-up dialog that appears when a user attempts to leave a page or application, which can be used to prevent loss of progress or data, or to confirm user intent.
Obstacles to effective communication that arise from differences in understanding the meanings of words and symbols used by the communicators.
The process of defining and creating algorithms to solve problems and perform tasks efficiently.
An overarching idea or theme that guides the design process, providing direction and coherence to the final product.
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
The arrangement of visual elements in a way that signifies their importance, guiding users' attention to the most critical parts of a design.