Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
A pop-up dialog that appears when a user attempts to leave a page or application, which can be used to prevent loss of progress or data, or to confirm user intent.
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one.
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.
An overarching idea or theme that guides the design process, providing direction and coherence to the final product.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) is a strategic planning tool that is applied to a business or project.
The process of defining and creating algorithms to solve problems and perform tasks efficiently.
The ease with which visual information can be processed and understood by the viewer.
A design approach that uses data, algorithms, and predictive analytics to anticipate user needs and behaviors, creating more personalized and effective experiences.