Customer Attrition
The loss of customers over a specific period, also known as customer churn.
The loss of customers over a specific period, also known as customer churn.
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
A phenomenon where information is better remembered if it is generated from one's own mind rather than simply read.
A cognitive approach that involves meaningful analysis of information, leading to better understanding and retention.
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves.