Hierarchy of User Needs
A framework inspired by Maslow's Hierarchy of Needs, applied to user experience design, prioritizing basic functionality and reliability before enhancing usability and delight.
A framework inspired by Maslow's Hierarchy of Needs, applied to user experience design, prioritizing basic functionality and reliability before enhancing usability and delight.
The initial interaction a customer has with a brand.
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
A lead that has successfully become a customer.
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
A dark pattern where users are forced to sign up for an account to complete a basic task.
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.