Converted Lead
A lead that has successfully become a customer.
64 topics found for
“focus retention”
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
Discoverability
The ease with which users can find new features or content within a product.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
Product Engagement Score
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.