User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
A cognitive bias where people ignore general statistical information in favor of specific information.
A cognitive process used to generate creative ideas by exploring many possible solutions, often contrasted with convergent thinking.
The objective analysis and evaluation of an issue in order to form a judgment.
A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.